Installs are noise. Deposits are music.
We count deposits, not installs.
We optimise buying for first deposits and day-7 return. Traffic that doesn't deposit gets cut before it eats the budget.
The stage: the whole world
You pick the market. Before the first bid we check whether you can run there at all: licence, store rules, network policy. Then we localise the creative: language, currency, age label.
Lineup
Every network plays its own game: on some the playable decides everything, on others it's the bid on the deposit event. So we build creative and strategy per source instead of copy-pasting between networks.
Launch setlist
Four tracks, always in this order. No soundcheck, no show.
- 01
Soundcheck: numbers first
We lock target CPFTD, D7 ROAS and payback. Without them there's no way to tell when to scale a campaign and when to kill it.
- 02
Creative built on your slot
The playable mirrors your game's mechanics, not a generic "spin the reels". Language, currency and offer fit the specific market.
- 03
Sound: postbacks and reconciliation
Registrations, deposits and redeposits from your tracker or MMP. Network, tracker and affiliate numbers have to match, otherwise you're optimising blind.
- 04
Louder, no false notes
We cut sub-publishers and creatives with no deposits. What pays back gets scaled by 20–30% of budget per day. Go faster and the network's algorithm loses its learning.
Tickets
From full control over your budget to paying for results only. Rates and fees come after the brief.
Your budget, our buying. You pay for media plus a fee on spend, and see every campaign in the ad account.
your budgetYou pay only for first deposits. We carry the buying risk; minimum deposit and hold are agreed in the brief.
per depositPart paid on spend, part on results. For when you want scale but neither side wants to carry all the risk.
shared riskRider. What we don't play
Backstage
Tell us what you're promoting and where you want to run it. Within one business day we'll come back with a plan: sources, model, first steps.